Seibu Holdings Inc. (hereinafter referred to as "the Company") and each of the Seibu Group Companies (Seibu Holdings Inc. and its subsidiaries and affiliates, hereinafter referred to as "Group Companies," and collectively with the Company referred to as "the Group") aim to contribute to the development of the local community and society, the preservation of the environment, and the provision of safe, secure, and comfortable services, as outlined in the Group Vision. In order to achieve this, we recognize the importance of earning the trust of our customers, shareholders, employees, and the local community, and we are currently working to establish a compliance system as a top management priority. Furthermore, we recognize that the proper handling of Personal Information is a crucial compliance issue.

The Company has established a basic policy regarding the protection of Personal Information of applicants for membership, registrants for campaigns and surveys, and members (including those who have lost their membership, collectively referred to as "Members, etc.") in connection with the SEIBU PRINCE CLUB Prince Points Program (hereinafter referred to as "the Program'") and related campaigns, surveys, etc. (collectively referred to as "the Program, etc.") and other related activities. The Company will implement and continuously improve the protection of Personal Information as outlined in the SEIBU PRINCE CLUB Personal Information Protection Policy.
The department responsible for managing the protection of Personal Information in relation to the Program, etc., will be the SEIBU PRINCE CLUB Desk.

• The Company will use the Personal Information of Members, etc. (hereinafter referred to as "Personal Information") collected and held by the Company during all transactions and activities (hereinafter referred to as "this Transaction") related to the Program, etc. with the Company, Group Companies, and Affiliated Stores (hereinafter referred to as "Affiliated Stores, etc."), including membership applications and registrations, for the purposes outlined below, after taking all necessary protective measures.
  • Granting points at Affiliated Stores, etc., and providing services associated with the membership card.
  • Various notifications regarding business operations and product information of Affiliated Stores, etc.
  • Product development, market research, and other activities related to the products and services handled by Affiliated Stores, etc.
  • Necessary communications and confirmation of transaction details between Affiliated Stores, etc., and Members, etc.
  • Response to inquiries, feedback, and requests from Members etc., within Affiliated Stores, etc.
  • To exercise rights and fulfill obligations based on contracts, etc.
  • For communication and business management related to transactions.
  • For the purpose of canceling transactions and managing transactions after they have been cancelled.
  • To contact Members, etc., in case of an emergency.
  • To smoothly execute transactions and contracts.
  • To use for the purpose described in 2-2-3 of this Privacy Policy.
• Even if the Company and its Affiliated Stores, etc. are using Personal Information within the scope of consent obtained from the Members, etc., they may, upon request from the Members, etc., cease the use of the information to the extent that it does not interfere with business operations.
  Additionally, the application form and other documents submitted at the time of registration will be appropriately disposed of once the necessary procedures are completed.
  Therefore, please note that we will not return any submitted documents.

The Company will jointly use Personal Information of Members, etc. as follows:

• Joint use with Affiliated stores, etc.
  The Company will jointly use the Personal Information of Members, etc., after taking necessary protective measures, as follows.
  • Types of Personal Information shared for joint use
    • The details provided by Members, etc., including their name, date of birth, gender, address, phone number, and other information declared, as filled out or entered on the designated membership application form.
    • Information such as email addresses provided by Members, etc., through web registrations, surveys, and the use of member sites and campaign sites.
    • Usage history regarding this Transaction
  • Scope of joint users
    

    Affiliated Stores, etc.

  • Purpose of use by joint users
    

    The purposes set out in 1-1 (excluding 1-1-11) of this Privacy Policy

  • Person in charge of managing joint use
    

    Name: Seibu Holdings Inc.
    Address: 1-16-15 Minami-Ikebukuro, Toshima-ku, Tokyo
    Representative: President and COO Ryuichiro Nishiyama

• Joint use within the Group
  The Company will jointly use the Personal Information of Members, etc., after taking the necessary protective measures, as follows.
  • Types of Personal Information shared for joint use
    • Basic Personal Information
      Name, date of birth, gender
      Contact information such as address, telephone number, email address, and social media accounts
      Occupation and employment information
      Family information (including names, addresses, dates of birth, contact details)
      Other Personal Information obtained from service users, applicants, or contractors in connection with this Transaction.
    • Information obtained from various contracts, reservations, applications, facility and service usage, etc., in relation to this Transaction, including usage and purchase history.
      

      • Information obtained from various contracts, reservations and applications
        (date and time, amount, details, application channel, etc. related to the contract, etc.)
      • Information obtained from the use and purchase of various facilities and services (card information, points information, service usage history, product purchase history, etc.)
      • Participation information for special events, regular events, campaigns, etc.
    • Service usage history information and access log information related to this Transaction

      • User ID, application used, start date and time, operation log, cookie, cache ID, access date and time, access log, and other usage history and access log information
    • Opinions regarding this transaction, the content and history of inquiries, information related to transaction needs, and other information acquired in connection with the provision of services in this Transaction.

      • Surveys, chats, conversation information, etc.
  • Scope of joint users
    

    The Group
    https://www.seibuholdings.co.jp/group/grouplist/

  • Purpose of use by joint users
    • For marketing and analysis
      Example: For product development, customer trend analysis, market research, etc., related to the Group's products and services.
    • For advertising and promotion
      Example: For sales promotion activities, such as providing various notices regarding sales information and product information offered by the Group.
      Example: To provide various information related to products and services offered by third parties partnered with the Group.
    • For service improvement and research and development
      Example: To conduct surveys related to improving our services, such as surveys on the usage and satisfaction of services and products provided by the Group.
    • To respond appropriately to communication, inquiries, etc.
      Example: To contact Members, etc., who have applied for events or promotions that are held jointly or in collaboration with the Group.
      Example: To respond to opinions and requests from Members, etc., using services provided by the Group.
      Example: To send necessary transactional communications and confirm transaction details with Members, etc.
    • To provide the Group's services
      Example: To provide services and after-sales services that are jointly or collaboratively provided by Group Companies.
      Example: The Group will provide preferential services such as point-based rewards.
  • Person in charge of managing joint use
    

    The person responsible for management as specified in 2-1-4 of this Privacy Policy.

• Compliance with relevant laws, regulations, guidelines, etc.
  When handling anonymized processed information, the Company will comply with the Personal Information Protection Act, other relevant laws, and the "Guidelines for the Act on the Protection of Personal Information," as well as other applicable guidelines.
• Matters concerning safety control measures
  When handling anonymized processed information, the Company will take necessary and appropriate safety control measures to manage the anonymized processed information and information on the processing method, etc. (hereinafter referred to as "Anonymized Processed Information, etc.") and to prevent leakage, loss, or damage. In addition, the Company will provide necessary and appropriate supervision to employees and contractors (including subcontractors, etc.) who handle anonymized processed information, etc.
• "Types of Personal Information" included in the anonymized processed information created by the Company
  When creating anonymized processed information, the Company will make public the types of Personal Information included in it.
• Provision to third parties
  When providing anonymized processed information to a third party, the Company will publicly disclose the types of Personal Information contained and the method of provision. Additionally, the Company will clearly indicate to the third party that the information is anonymized processed information.

• Compliance with relevant laws, regulations, guidelines, etc.

  • The Company will comply with the Personal Information Protection Act, other laws and regulations, as well as the "Guidelines on the Act on the Protection of Personal Information" and other guidelines, and will handle pseudonymized information and deleted information, etc. (hereinafter referred to as "pseudonymized information, etc.") appropriately.
  • When handling pseudonymized information, the Company will not use contact information or other information contained in the pseudonymized information to contact the individual whose personal information was used to create the pseudonymized information.
  • When the Company no longer needs to use pseudonymized information, etc., it will endeavor to delete such pseudonymized information, etc. without delay.
• Matters concerning safety control measures
  When handling pseudonymized information, the Company will take necessary and appropriate safety control measures to manage the pseudonymized information, etc. including preventing leakage, loss, or damage. In addition, the Company will provide necessary and appropriate supervision to employees and contractors (including subcontractors, etc.) who handle pseudonymized information, etc.
• Provision to third parties
  The Company will not provide any pseudonymized information, etc. that we create or hold to any third party, except as permitted by law.
• Purpose of use
  Except as required by law, the Company will process pseudonymized information for the following purposes:

  • For marketing and analysis
    

    Example: For product development, customer trend analysis, market research, etc., related to the Group's products and services.

  • For service improvement and research and development
    

    Example: To conduct surveys related to improving our services, such as surveys on the usage and satisfaction of services and products provided by the Group.

• Joint Use
  The Company will jointly use the pseudonymized information as follows:

  • Items of pseudonymized information to be jointly used
    

    Information obtained by processing the Personal Information described in2-1-1 and 2-2-1 of this Privacy Policy above in such a way that a specific individual cannot be identified.

  • Scope of parties using the information jointly
    

    The Group
    https://www.seibuholdings.co.jp/group/grouplist/

  • Purpose of use by users

    • For marketing and analysis
      Example: "For product development, customer trend analysis, market research, etc. related to our group's products and services."
    • For service improvement and research and development
      Example: "To conduct surveys related to improving our services, such as surveys on the usage and satisfaction of services and products provided by our group."
  • Person in charge of managing joint use
    

    The person responsible for management as specified in 2-1-4 of this Privacy Policy.

Members, etc., may request the Company to disclose any held Personal Information relating to them. If Members, etc. wish to request the disclosure, correction, or deletion of their Personal Information, they should contact the Personal Information Inquiry Desk mentioned later. For details on the procedures for disclosure requests, please refer to the "Procedures for Disclosure of Personal Information" section at the end.

Our Company use personal information within the scope of the purpose notified or publicly announced. If we use the information beyond the scope of the purpose, we will notify you to that effect.

• In order to prevent the loss, destruction, falsification, and leakage of Personal Information, we will establish a system for the appropriate management of Personal Information. In addition, unless there is a special reason, such as a legal request or cooperation with a government agency, we will not disclose or provide the information to a third party without the consent of the Members, etc.
• Except when the Member, etc. has given consent or when required by law, etc., when providing all or part of Personal Information to a third party, we will do so with the consent of the Member, etc. In such cases, we will obligate the third party by contract to properly protect and manage Personal Information in accordance with the law.
• We may outsource the handling of Personal Information to a third party within the scope of the purpose of use that we have notified and publicized.
  In such cases, we will obligate the outsourcing party, through a contract, to ensure proper management in accordance with laws and regulations, and we will work to supervise the appropriate protection of Personal Information.
• We will strive to manage Personal Information appropriately, including by educating employees and staff on how to handle Personal Information.
• We will comply with laws, regulations, and standards regarding Personal Information protection, and act in accordance with our internal regulations regarding Personal Information protection.
• We will continually review and strive to improve our internal regulations and management system for Personal Information protection in line with changes in social conditions.
• We respect the rights of Members, etc., regarding their Personal Information, and when the Member, etc., requests the disclosure, correction, deletion, etc., of their Personal Information, we will respond to such requests within a reasonable period of time and to an appropriate extent.

If you have any questions or comments regarding our handling of Personal Information, Anonymized Processed Information, etc., please contact us at the following:

SEIBU PRINCE CLUB Desk Personal Information Inquiry Desk

2F, 5-2019-7 Miharacho, Tokorozawa-shi, Saitama Prefecture 359-0045

04-2929-0011

9:00 A.M. - 5:00 P.M. (Excluding Saturdays, public holidays, and New Year holidays)

If Members, etc., wish to request the purpose of use, disclosure, correction, or deletion of their Personal Information (hereinafter referred to as "Disclosure, etc."), please follow the procedures outlined below to submit your request.

The retained personal data subject to Disclosure, etc., will be limited to basic information, such as the individual's address and name, the Company's purpose of use, as well as information included in the retained personal data that has been collected and is currently held by the Company.

For requests based on the procedures for Disclosure, etc., of Personal Information at the Company, as well as for any questions or comments regarding these procedures, please contact the desk listed in "SEIBU PRINCE CLUB Basic Policy on Personal Information Protection 8. Personal Information Inquiry Desk."

To request Disclosure, etc., please prepare a Request Form in the format designated by the Company, along with a copy of the necessary identification documents for identity verification.

Select and download the desired Request Form from "a. Company-designated Request Form" below. Alternatively, you can submit a request to the Personal Information Inquiry Desk above, and we will mail it to you. The individual must fill in the required fields and affix their seal. If the request is made by a representative (hereinafter referred to as the "Representative"), the Representative must fill in and affix their seal next to the individual’s address and name, along with the Representative’s own address and name, as stipulated in Article 32, Paragraph 3 of the Personal Information Protection Act (hereinafter referred to as the "Act").

Select the required documents for identity verification from "b. Documents for Identity Verification" below. If you provide a photo ID, one document will be sufficient; if you provide an ID without a photo, please submit two different documents. When submitting a photo ID, please ensure that the photo is clearly visible in the copy.

When requesting the purpose of use or disclosure, please enclose postage stamps worth 624 yen. The notification will be sent via registered mail with restricted delivery to the addressee.

Please enclose the above documents and send them to our "Personal Information Inquiry Desk" at the address provided above. On the envelope, please write in red ink "Personal Information Disclosure Documents Enclosed" and mail your request. For added security, we recommend using registered mail.

We only accept applications by mail. Please note that we cannot accept applications in person at the Company.

※The costs for copying, obtaining identity verification documents, and postage for sending the documents will be borne by the Member, etc.

※Please note that any documents submitted when making a request for Disclosure, etc. (including identity verification documents; hereinafter referred to as "Application Documents") will not be returned.

• • a.Company-designated Request Forms

    Personal Information Purpose of Use Notification Request Form

    Personal Information Disclosure Request Form

    Personal Information Correction Request Form

    Personal Information Suspension Request Form

    ※If any required fields on the Request Form are left incomplete, contain errors, or are unclear, or if there are other deficiencies in the information provided, the Company will contact you or the Representative using the contact information provided on the Request Form for clarification. If we are unable to confirm the details within two weeks of initiating contact, or if the Request Form is not resubmitted (including cases of non-delivery), the request for Disclosure, etc., will be considered as not having been made. In this case, the documents and materials you submitted will be returned to you via registered mail with delivery restricted to the addressee only. Please note that the fee will not be refunded.

  • b.Documents for identity verification

    Please provide a copy of the section that includes the individual's name, address, and date of birth. If the document contains information that is not necessary for identity verification, such as "registered domicile" or "medical records," please cover or redact those parts before making the copy, excluding the name, address, and date of birth.

    One of the following (a valid photo ID with an expiration date within its validity period)

    • Driver's license
    • Japanese passport
    • Individual number card

    Documents requiring two items
    (government-issued identification without a photo that is within its validity period)

    • Family register extract
    • Copy of certificate of residence (issued within the last 3 months)
    • Nursing care insurance card
    • Insurance card for various insurances
    • National Pension Book
    • Pension certificate
    • Copy of alien registration card
    • Staff ID with photo (with date of birth)
    • Student ID with photo (with date of birth)
    • Certificate of employment etc. (with date of birth)

    ※If the individual's current address differs from the address registered with the Company due to relocation, etc., we ask that you submit a certificate of residence showing your relocation history. ※If the identity verification documents are missing or unclear, the Company will contact you at the contact information provided on the Request Form for clarification. If we are unable to confirm the details within two weeks of initiating contact, or if the Request Form is not resubmitted (including cases of non-delivery), the request for Disclosure, etc., will be considered as not having been made. In this case, the documents and materials you submitted will be returned to you via registered mail with delivery restricted to the addressee only. Please note that the fee will not be refunded.

If the individual making the request for Disclosure, etc., is the Legal Representative of the individual or a Representative authorized by the individual, please include the following documents (c or d) in addition to the above "a. Company-designated Request Form."

• • c.In the case of a Legal Representative

    c-1. In the case of a Legal Representative of a minor

    • Company-designated notification form 1 copy
      (Please download and print it out for use. Or, if you request it from the "Personal Information Inquiry Desk" above, we will mail it to you.)
    • Documents to confirm legal representation
    • If the Legal Representative is the individual's parental authority, please submit the individual's extract of family register and certificate of residence
    • If the Legal Representative is the minor's legal guardian, please submit the individual's extract of family register and certificate of residence
    • Documents to confirm that the requester is the Legal Representative of a minor
      (similar to the documents in "b. Documents for identity verification" above). 1 copy

    c-2. In the case of a Legal Representative for an adult under guardianship

    • Company-designated notification form 1 copy
      (Please download and print it out for use. Or, if you request it from the "Personal Information Inquiry Desk" above, we will mail it to you.)
    • Certificate of registration prescribed in Article 10 of the Guardianship Registration Act
    • Documents to confirm that the requester is the Legal Representative of an adult under guardianship
      (similar to the documents in "b. Documents for identity verification" above). 1 copy

  • d.In the case of a Delegated Representative

    • Company-designated power of attorney 1 copy
      (Please download and print it out for use. Or, if you request it from the "Personal Information Inquiry Desk" above, we will mail it to you.)
    • Documents to confirm that the requester is the Delegated Representative
      (similar to the documents in "b. Documents for identity verification" above). 1 copy

    ※If the Representative is to receive the Disclosure, etc. results on behalf of the individual, please indicate on the power of attorney that "the authority to receive the Disclosure, etc. results is delegated." In this case, the power of attorney must bear the individual's registered seal, and the individual's seal certificate must also be submitted. Please note that if any of the following are missing: the indication of the authority to receive the Disclosure, etc. results, the registered seal, or the seal certificate, the Company will provide the Disclosure, etc. results directly to the individual.

    ※If the necessary documents for verifying the authority of the Representative (including the Representative's identity verification documents) are incomplete or insufficient, the Company will contact you using the contact information provided on the Request Form for clarification. If we are unable to confirm the details within two weeks of initiating contact, or if the Request Form is not resubmitted (including cases of non-delivery), the request for Disclosure, etc., will be considered as not having been made. In this case, the documents and materials you submitted will be returned to you via registered mail with delivery restricted to the addressee only. Please note that the fee will not be refunded.

    ※The recipient of the Disclosure, etc. results can only be the individual or the Representative who made the disclosure request. If the Representative is designated as the recipient, the Company will not be held responsible if, for any reason, the individual is unable to receive the Disclosure, etc. results.

a. For requests for disclosure or notification of the purpose of use,
please enclose postal stamps worth 624 yen with the Application Documents for each request.

※ The fees for requests for Disclosure, etc. may be subject to change.

※ If the required handling fee is insufficient or not enclosed, the Company will contact you at the contact information provided on the Request Form for clarification. If we are unable to confirm the details within two weeks of initiating contact, or if the Request Form is not resubmitted (including cases of non-delivery), the request for Disclosure, etc., will be considered as not having been made. In this case, the documents and materials you submitted will be returned to you via registered mail with delivery restricted to the addressee only. Please note that the fee will not be refunded.

b. In the case of a request for correction or suspension of use
If you can specify the retained personal data and request correction or suspension, no fee is required. If you cannot specify the retained personal data, you must first identify it through the disclosure request procedure before making a correction or suspension request.

In the case of a request for the purpose of use or disclosure, we will respond in writing via registered mail sent to the address provided on the Request Form. For requests for correction or suspension of use, we will respond via the contact method specified on the Request Form. Please note that it will take approximately two weeks to respond after the disclosure request procedure is initiated.
Please be aware that if the inquiry desk is busy or if other operational factors arise, the response may be delayed beyond the usual timeframe.
Furthermore, please note that if, after sending a written response, issues such as non-delivery occur due to postal accidents or other reasons, the Company will not be held responsible unless it is due to reasons attributable to the Company.

The following cases will result in non-disclosure. If a decision is made to withhold disclosure, we will notify you of the decision along with the reasons. Please note that we will not refund the fee even if we decide not to disclose the information.

• In cases where the address listed on the request form, the address on the identity verification documents, and the registered address of our company do not match, or if we are unable to confirm that the request is made by the individual.
• In cases where the authority of the representative cannot be confirmed when the request is made by a representative.
• In cases where there are deficiencies in the submitted application documents (including cases where, despite contacting you about the deficiencies, the documents are not resubmitted).
• If the Personal Information requested for Disclosure, etc. does not fall under "retained personal data" as defined by the law.
• In cases where there is a risk of harm to the life, body, property, or other rights and interests of the individual or a third party.
• In cases where there is a risk of causing significant disruption to the proper performance of our business.
• In cases where it violates other laws or regulations.

The Personal Information provided in the Request Form, identity verification documents, etc., submitted for the request for Disclosure, etc., will only be handled to the extent necessary for communication and verification with the individual regarding the request.
The identity verification documents you have submitted will be kept by the Company for three years from the date of receipt. After the retention period has passed, the Company will promptly delete them using appropriate methods.

End
Revised on July 31, 2025